June 12, 2006
To Our Valued Dental Professional,
Crest and Oral-B are pleased to announce that we are well on the way to successfully integrating our two companies into one great organization!
As promised when the formal merger was announced last October, an important part of our vision for our combined business was to design a world-class professional organization to service your needs and the needs of your patients. To achieve this vision, we have carefully considered many business models and best practices from both Crest and Oral-B, choosing those that will best serve you, our valued partner in oral health, as well as our combined company. We are excited about bringing you the strongest, highest quality brands in oral care, and the most innovative programs and services, to help you improve the oral health of your patients.
The first change you will see is that we are combining our field sales forces. Beginning this summer, you will have one sales rep calling on you, representing all of Crest and Oral-B’s products. We are proud of the fact that our combined sales force is composed of an even blend of Crest and Oral-B talent, who are all fully trained on all of our products.
We are still working through many additional details that have to be considered in a merger of this size. Due to system constraints, we will continue shipping Oral-B and Crest products from two different warehouses until late in 2006. Until we can combine our warehousing and shipping, you will also continue to get two separate invoices for Crest and Oral-B products. We are currently addressing all of these issues and designing best-in-class solutions, and will inform you about our decisions as soon as we can.
One thing that will not change is our strong relationship with the dental profession, which continues to be the foundation of our business. With our shared passion for oral care excellence, we will continue to work together with you to accelerate the advancement of oral care.
Please continue to call 1-800-543-2577 for P&G customer service related questions or 1-800-44ORALB for any Oral-B related questions. Information will also be posted to our websites at www.dentalcare.com and www.oralbprofessional.com. Additionally, feel free to contact your local reps directly.
Thank you for your patience and continued partnership during this transition period. We will continue to provide you with periodic updates as we work hard to design the very best professional dental organization in the world.
David Hull
Manager, North America
P&G Professional Oral Health
