P&G withdraws Gillette ads as Sky negotiations collapse

By Jeremy Lee Marketing 10 Jan 2006

Gilette: ads withdrawn from Sky

LONDON – Procter & Gamble has failed to agree terms with Sky for the 2006 commercial airtime for the Gillette brands it acquired in January 2005.

Bernard Balderston, P&G’s associate director for media, negotiates the advertiser’s TV airtime deals direct with broadcasters. They are then implemented by media agency Starcom UK.

However, it is understood that his negotiations with Sky Media, which deals with third-party sales for channels including Discovery Networks as well as Sky’s channels, have reached an impasse and that Gillette ads are not appearing on its stations.

No one at Sky, Starcom or P&G would comment.